/Sports

FIFA World Cup and Olympic Games are in our "DNA"

The Textual Group is one of the most award-winning corporate communication agencies in the country. It has won 16 awards in its 16 years of operation, achieved through projects for Press Relations, Public Relations, Internet and Publications, reflecting its commitment to quality, innovation and generating effective results for each client.

Several of these awards were won in the sports segment, in which Textual has unique experience in the country. We are the only agency that has developed institutional communication projects in the last four editions of the FIFA World Cup and Olympic Games, geared toward the press and other strategic stakeholders. In addition, Textual is very proud to have contributed toward winning the bid for the Rio 2016 Olympic Games – the first edition in South America – in having been responsible for the national press office and public relations of the Rio 2016 Candidate Committee.

Check out who our current clients are

  • » Coca-Cola
  • » PFC
  • » Combate
  • » Reebok
  • » Comitê Olímpico Brasileiro (COB)
  • » Rio 2016
  • » Globoesporte.com
  • » RJX
  • » Itaú
  • » UFC
  • » Olympikus

We have accumulated specific knowledge about the world of these mega sporting events in our extensive communication solutions portfolio, serving sponsors, organizing committees, host cities and sports delegations; basically any organization where sports and, especially, the FIFA World Cup and Olympic Games, represent the principal activity or media and positioning platform for their brands.

See how we can help your organization. The game is already underway!

Solutions

  • » Integrated Communication Planning
  • » Press Office in Brazil and abroad
  • » Public Relations in Brazil and abroad
  • » Road shows for tourism traders and investors abroad
  • » Road shows for International Federations and foreign delegations
  • » Image Audit in Brazil and abroad
  • » Digital PR – social media and web solutions
  • » Training spokespersons – in other languages as well
  • » Institutional publications
  • » Preventive communication planning for crisis situations

Scenario / World Cup

  • » 64 Games in 30 Days
  • » 15,000 to 18,000 Mil Volunteers*
  • » 122,000 People with Credentials **
  • » 3,6 Million Tickets sold***
  • » 73,000 Broadcast Hours to over 214 Countrie****

*Brazil 2014 (estimate) **South Africa 2010 ***United States 1994 ****Germany 2006

Scenario / Olympics

  • » 44 International Championships in 17 Days
  • » 31,000 Journalists*
  • » 70,000 Volunteers**
  • » 200,000 People with Credentials*
  • » More than 6.5 Million Tickets Sold*
  • » More than 5,000 Live Broadcast Hours to 220 Countries*
  • » 11,000 Athletes from 204 Countries*

*Beijing **London