Textual Comunicação
#AlwaysMoving
How we work
Textual was founded in 1995 with a pioneering vision of content as a public relations strategy. Since then, we have expanded our areas of expertise and developed what we now call Connected Communications.
We work for leading companies and prominent organizations in Brazil and around the world, with a diverse, curious team determined to do things differently—and do more and better. We use data and technology to enhance our strategic vision, proactivity, and creativity.
All to deliver effective results and be the best partner to our clients, supporting their businesses and reputations.
CONNECTED COMMUNICATIONS
Our DNA
We are a team
Energy and enthusiasm
Initiative
Connected with our clients
We exceed expectations
Delivery
Sustainability
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Female leadership
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Integrated communication fronts
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Spokespeople trained
In Brazil and around the world
From Rio de Janeiro and São Paulo, we operate throughout Brazil and around the world through regional partners and an international network of independent agencies.
Award-winning through and through
54 Awards
National and International
Leadership
Explore our journey
1995
Textual is founded in Rio
From the outset, Textual used content as a press office strategy. For our first client, Boucinhas&Campos Auditores e Consultores, we created the Brazilian press’s first income tax Q&A column.
1996
Our first international project
Coca-Cola Brasil was Textual Comunicação’s second client! Together, we created a press center at the 1996 Olympic Games for Brazilian journalists covering our national soccer team, which was also sponsored by the brand.
1997
Winning our first award
The unprecedented press center project at the 1996 Olympic Games, created with Coca-Cola Brasil, earned us our first Aberje Award! It marked the beginning of Textual Comunicação’s long journey at major sporting events.
2000
Our first digital award
The internet was still gaining ground in Brazil when Textual won its fifth award—and its first for a digital project—with a news portal created for the Brazilian Olympic Committee to provide real-time coverage of Brazil at the 1999 Pan American Games.
2002
Adryana Almeida becomes a partner
The year 2002 was very important! Adryana Almeida joined Textual Comunicação as a partner alongside Carina Almeida, taking the lead on the agency’s digital and content project initiatives.
2002
Textual in São Paulo
Another milestone in 2002 was Textual’s arrival in the city of São Paulo, initially to serve Unipar group companies located in the São Paulo Petrochemical Complex. Unipar’s holding company in Rio was already our client.
2009
Textual and Rio 2016’s winning bid
We were the PR agency for the bid to host the first Olympic Games in South America. Textual was in Copenhagen for the vote on October 2 and led Rio’s first global press conference as the host city of the 2016 Games.
2015
Our first international awards
Textual won two Stevie Awards and one Sabre Award in 2015 for Coca-Cola Brasil projects related to the FIFA World Cup held in Brazil! Two of the awards recognized the sustainability-focused project.
2016
Carina Almeida: communicator of the year
By 2016, Textual Comunicação had won 30 national and international awards. That same year, managing partner Carina Almeida was named one of Aberje’s communicators of the year.
2023
Textual: No. 1 in client satisfaction
Textual Comunicação was ranked the No. 1 agency in client satisfaction in the PR Scope 2023–2024 study. The ranking is based on feedback from clients of the country’s 20 leading corporate communications agencies.
2023
DiversaCom is created
DiversaCom was created in 2023 as Textual’s communications practice focused on diversity and social impact, expanding its scope to include sustainability in 2025. In three years, DiversaCom has already won three awards!
2025
We turned 30!
What a source of pride! To celebrate all of Textual’s achievements over 30 years, we brought our Rio de Janeiro and São Paulo teams together for a joyful celebration in Rio!
2026
Reputation research
Textual developed the groundbreaking “Conversations that Build Reputation” study, which was featured in the business and marketing press and led to our participation in sustainability, innovation, and communications events.
Associations
