Hub
We’re always tuned in! And we love sharing insights and news about communications and reputation here.
Data
September 28, 2026
Our new product – DATAtelling
PR guiding the use of data science to build evidence-based narratives that strengthen authority and influence Textual Comunicação has just…
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Narrative
August 5, 2026
Major sporting events: far beyond the competition
Ten years ago, on August 5, I was at Maracanã Stadium for the Opening Ceremony of the Rio 2016 Olympic…
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Narrative
July 6, 2026
Why do we kill boldness?
How often do we ignore our intuition — or hold back from doing something genuine and aligned with our truest…
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Narrative
July 2, 2026
Internal Communication and Reputation: value generated by authentic conversations
It has never been easier to speak than it is today. And, paradoxically, it has never been harder to be…
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Diversity
June 25, 2026
LGBT+ Pride Month: Since when did diversity become a brand risk?
Every year, it was the same: March or June would come around, and brands would switch into campaign mode. Colorful…
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Sustainability
June 15, 2026
Integrity and sustainability reporting are the topics of the DiversaCom webinar
Transparency in information, with a direct impact on brand reputation: this was the focus of the first webinar in the…
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CEO
June 2, 2026
Internal communication: the foundation of reputation
“I trust what an employee says about a company more than what the brand says about itself.” In practice, this…
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ESG
April 17, 2026
Transparency becomes a differentiator and consolidates ESG as a criterion for brand trust
The exclusive “Conversations That Build Reputation” survey by Textual Comunicação, developed in partnership with BALT Pesquisa e Consultoria, reveals that…
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CEO
March 19, 2026
How to consolidate your reputation in times of uncertainty
We live in a state of everyday disorientation. It is not just information overload — it is the erosion of…
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Diversity
February 2, 2026
With three awards in three years, DiversaCom focuses on ESG
Founded in 2023 with the mission of partnering with brands on their diversity and inclusion strategies, developing reputation-building initiatives focused…
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Digital Influencer
January 22, 2026
After so much crisis, where is influence headed?
The past few months have been marked by serious crises involving influencers. Content creators under scrutiny by Brazil’s parliamentary inquiry…
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Artificial Intelligence
December 12, 2025
What sets us apart from AI?
For those who haven’t seen this photograph before, here’s the first thing you should know: it has not been altered…
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