Diversity · ESG · Public Relations · Sustainability

With three awards in three years, DiversaCom focuses on ESG

Founded in 2023 with the mission of partnering with brands on their diversity and inclusion strategies, developing reputation-building initiatives focused on reducing inequalities, DiversaCom is expanding its scope of services to encompass all dimensions of ESG.

“DiversaCom’s purpose is to foster genuine connections between organizations and society, driving meaningful transformation,” says founding partner Carina Almeida. “We combine experienced ESG leadership with the full range of integrated communications disciplines already offered within the Textual ecosystem to develop tailored solutions in sustainability, diversity, and governance, with reputation as the common thread.”

The arrival of Karla Rondon Prado as Client Services and ESG Director in January 2026 reinforces this new chapter for the agency. With 30 years of experience integrating purpose, strategy, and impact across private companies, multinational corporations, nonprofit organizations, and media outlets, Karla is a journalist with an MBA in Digital Marketing from Fundação Getulio Vargas and a specialist in sustainability communications.

In recent years, she led communications for the UN Global Compact Network Brazil, where she was responsible for institutional communications planning and stakeholder relations across several initiatives, including environmental events such as COP28 in Dubai, Climate Week and SDGs in Brazil in New York, as well as human rights events such as the UN Commission on the Status of Women (CSW) and the UN Forum on Business and Human Rights in Geneva, among others.

“Today’s environment calls for communications grounded in transparency, usefulness, authenticity, and verifiable data, without losing the ability to inspire and reach broader audiences,” Karla explains.

“We need to understand what companies and organizations are doing, what their ESG commitments are, and what impact they are generating — and help them tell those stories in an accessible and engaging way. After all, ESG is present in people’s everyday lives, often without them even realizing it, and brands have both the power and the resources to drive real change. It is not simply about communicating actions and creating narratives, but about generating value for businesses and society while strengthening reputation and trust.”

An Agency Driven by Purpose and Social Impact

Established less than three years ago, DiversaCom works with companies and organizations seeking to expand their role as agents of transformation. To achieve this, the agency combines an integrated approach to ESG and reputation management.

This commitment is a source of pride and has earned the agency industry recognition, including the Jatobá Award for Excellence and Innovation in PR for a project involving the visit of the King of Angola to Rio de Janeiro, developed in partnership with UNIperiferias.

DiversaCom also received two Aberje Awards in 2025, at both national and regional levels, in partnership with Alma Preta Jornalismo, in the Diversity and Inclusion category, for a project covering the Paris Olympic Games.

Our Services:

ESG Communications

Strategic communications planning, media relations with mainstream, specialized, and community media, content production, and editorial projects
Crisis management
Event planning and curation
Development of regenerative narratives
Stakeholder engagement and dialogue with key interest groups
Relationship management with underrepresented and marginalized groups
Community relations with underserved urban communities and favelas
Thematic training and awareness programs for leaders, employees, and supply chain partners

ESG Solutions

Sustainability reporting
Social impact strategies
Materiality assessments and materiality matrices
ESG consulting
Consulting on grant applications, public calls for proposals, and tax incentive programs