TikTok X-Ray: From “Dancing App” to 1 Billion Monthly Active Users
Depois de explodir na Ásia, o TikTok começou a conquistar o Ocidente em passos largos em 2019. No fim daquele mesmo ano, a novidade já ganhava força no Brasil e sua popularidade se intensificou ainda mais em 2020: o início do isolamento social mudou comportamentos e preferências do público. Os vídeos curtos e divertidos da […]
Identification of advertising content: good practice or legal issue?
Disclosure is mandatory, and most creators already do it. It’s important for establishing a relationship of trust with followers. However, others may not realize that failing to identify content as advertising means not complying with the rules of CONAR (Brazil’s National Council for Advertising Self-Regulation) and the Consumer Protection Code. Federal Law No. 8,078 CONAR […]