After so much crisis, where is influence headed?
The past few months have been marked by serious crises involving influencers. Content creators under scrutiny by Brazil’s parliamentary inquiry into online betting, the Felca case exposing crimes committed by content creators against minors, and, more recently, the Brazilian Federal Police investigating influencers’ alleged involvement in a campaign targeting the Central Bank. Amid all this, […]
TikTok Shop and reputation: e-commerce that goes far beyond sales
In mid-May this year, TikTok announced an exciting new feature for its platform in Brazil, promising to take brands’ sales potential to a whole new level: TikTok Shop, a native e-commerce solution that enables direct purchases, with creators and videos opening up new touchpoints between brands and consumers. And this new feature certainly didn’t arrive […]
Journalism in Transformation: Digital Natives and New Paths of Information
Against a backdrop of profound technological transformation and changing news consumption habits, the Digital Natives event, organized by J&Cia in July, brought together representatives from Metrópoles, UOL, and Poder360 to discuss the challenges and opportunities facing digital journalism in an era of fragmented, hyperconnected audiences that are often overwhelmed by content. One of the most […]
LinkedIn’s reach appears to have declined. What now?
“Where did all that reach go?” If you work with social media, you’ve probably asked yourself this question when looking at the performance of a brand’s LinkedIn post. And you’re not alone! The topic has sparked debates (and questions) across social media, especially in recent months. But what’s fact and what’s speculation in all of […]
Disinformation: Society’s Urgent Battle for Truth
In a world where information spreads at astonishing speeds, professional journalism finds itself at a crossroads. One of the events celebrating the 30th anniversary of J&Cia, held on the 26th in São Paulo and moderated by Helio Gama Neto (ANJ), highlighted the urgency of a fundamental debate: “Journalism Under the Impact of Disinformation – How […]
3 Common Mistakes That Can Prevent Growth on LinkedIn
I’ve noticed that more and more people are recognizing the importance of LinkedIn. This is a very positive development, because its value goes far beyond job hunting: it’s a space for exchanging ideas, fostering networking, and driving professional growth. In addition, the platform also plays a fundamental role in closing business deals. Today, more than […]
Leader on LinkedIn – How to master the algorithm and accelerate leadership influence
In Brazil, LinkedIn brings together 60% of the country’s workforce, with more than 70 million connected users who are looking not only for job opportunities, but also to expand their networks and learn. For companies, having leaders who are active on the platform can increase brand credibility by up to 23%, according to YouPix. In […]
Reputation, strategic communities and maturity time: trends for 2025
A strong influencer marketing strategy is important for brands looking to amplify their messages, expand their audiences, and build brand awareness. It has become an integral and essential part of standing out both online and offline — after all, what people are talking about on the internet also makes its way into real-life conversations. Today, […]
“Creative boldness” and the growing importance of digital listening
I love Hootsuite’s Social Media Report 2025! The global report, which is always released between December and January, highlighted four important trends: Creative bravery – the courage to create boldly The importance of social listening – the growing importance of digital listening Outbound engagement – brands connecting with external communities by commenting on creators’ posts […]
5 tips for choosing the perfect influencer for your campaign
Por aqui, já falamos muito sobre a importância do marketing de influência e da força da Creator Economy. Somos um dos países onde os influenciadores são, literalmente, mais influentes – segundo a Hootsuite, 43% dos brasileiros já compraram algo com base na recomendação de um creator. Mas nem todo criador de conteúdo garante bons resultados. […]