In a world where information spreads at astonishing speeds, professional journalism finds itself at a crossroads. One of the events celebrating the 30th anniversary of J&Cia, held on the 26th in São Paulo and moderated by Helio Gama Neto (ANJ), highlighted the urgency of a fundamental debate: “Journalism Under the Impact of Disinformation – How Big Is This Battle, and What Are the Risks to Democracy?”
The discussion between Marilia Assef (TV Cultura), Ana Dubeux (Correio Braziliense) and Sérgio Lirio (Carta Capital) highlighted the complexity of today’s challenges — but converged on one conclusion: serious, competent journalism needs support.
Urgent Challenges and Reflections
The post-pandemic period has exposed and intensified a troubling reality: the rise in functional illiteracy among teenagers, making them more vulnerable to disinformation. Data from Enap reveals that only 33% of digital information is fact-checked, highlighting the workings of a veritable “disinformation machine”. Adding to this is the increasingly fragmented attention of users — studies show that readers rarely make it past the second paragraph of an online news article, with attention dropping by as much as 70%.
Another concerning finding comes from the OECD: its ‘Truth Questionnaire’ revealed that Brazil ranked last among 21 countries in the ability to identify false content online. The study also indicates that 85% of Brazilians get their news primarily from social media, an environment where unverified content, lacking editorial oversight and reliable sources, can easily spread. We are facing a battle for the foundations of civilization, in which professional journalism serves as a shield against the forces threatening democracy.
The Urgency of Media Literacy and Collaboration
The debate reinforced the need for closer collaboration between journalism and academia to promote media literacy. Equipping people to identify false information, understand context, and recognize the value of quality content is more than a necessity — it is an urgent priority. Marilia Assef, Ana Dubeux and Sérgio Lirio argued that journalism must take on the role of mediator, helping citizens of all ages — often overwhelmed by information — avoid spreading disinformation simply because they lack the knowledge to recognize it.
The current landscape is making us increasingly vulnerable to disinformation. That is why it is essential for the press, society, academia, and businesses to join forces in developing a generation of more critical, better-informed citizens. Changing this culture requires a collective effort, beginning with a willingness to step outside our own bubbles and discuss education as a central pillar in reversing this reality.
As a communications professional, I see journalism as an essential tool for rebuilding bridges to the truth. Strengthening journalism means strengthening democracy. And this battle — one that belongs to all of us — must be won urgently.
Elisandra Escudero
