There’s no escaping the avalanche of fake news, deepfakes, and scams that advances in artificial intelligence and social media algorithms bring into our lives every day.
While these threats currently pose significant risks to individuals, particularly through fraud and the spread of misinformation, brands are becoming increasingly vulnerable to reputation crises fueled by false or misleading information.
The Digital News Report, published by the Reuters Institute, offers valuable insights into how to navigate this landscape.
The study found that when people question the credibility of a news story, most turn to a trusted news outlet to verify the information.
This reinforces the importance of building a strong presence in reputable media outlets and having well-prepared spokespeople who can communicate with credibility and authority.
Explore this and other key findings from the study below:
