Internal communication: the foundation of reputation
“I trust what an employee says about a company more than what the brand says about itself.” In practice, this is what one of the most relevant findings from Textual’s “Conversations That Build Reputation” survey, which we launched this year, reveals: 62% of Brazilians say that hearing directly from a company’s employees increases their trust […]
How to consolidate your reputation in times of uncertainty
We live in a state of everyday disorientation. It is not just information overload — it is the erosion of our most basic certainties: what is real, what is reliable, what is true. In this environment of constant uncertainty, a set of values that should have always been fundamental has returned to the center of […]
Is your brand prepared to face misinformation?
There’s no escaping the avalanche of fake news, deepfakes, and scams that advances in artificial intelligence and social media algorithms bring into our lives every day. While these threats currently pose significant risks to individuals, particularly through fraud and the spread of misinformation, brands are becoming increasingly vulnerable to reputation crises fueled by false or […]
Journalism in Transformation: Digital Natives and New Paths of Information
Against a backdrop of profound technological transformation and changing news consumption habits, the Digital Natives event, organized by J&Cia in July, brought together representatives from Metrópoles, UOL, and Poder360 to discuss the challenges and opportunities facing digital journalism in an era of fragmented, hyperconnected audiences that are often overwhelmed by content. One of the most […]
Disinformation: Society’s Urgent Battle for Truth
In a world where information spreads at astonishing speeds, professional journalism finds itself at a crossroads. One of the events celebrating the 30th anniversary of J&Cia, held on the 26th in São Paulo and moderated by Helio Gama Neto (ANJ), highlighted the urgency of a fundamental debate: “Journalism Under the Impact of Disinformation – How […]
3 Common Mistakes That Can Prevent Growth on LinkedIn
I’ve noticed that more and more people are recognizing the importance of LinkedIn. This is a very positive development, because its value goes far beyond job hunting: it’s a space for exchanging ideas, fostering networking, and driving professional growth. In addition, the platform also plays a fundamental role in closing business deals. Today, more than […]
Digitalks 2024 – The keyword is authenticity
Quando cheguei ao Digitalks 2024, fui recebida com uma grata surpresa: quem, como eu, tinha a credencial para os dois dias de evento, tinha direito a acompanhar também o Influent Summit, iniciativa com o objetivo de se tornar o maior encontro de Creator Economy da América Latina. Refiz minha agenda e corri para acompanhar os […]
Understand how news consumption is in Brazil and around the world
O Digital News Report 2024, pesquisa anual do Reuters Institute, traz dados e constatações importantes sobre o consumo de notícias em 47 países, incluindo o Brasil. Nosso time leu o estudo e compartilha, nesse link abaixo, um resumo de informações relevantes e uma análise do impacto desse cenário na comunicação das empresas. Clique aqui e […]
AI-generated misinformation escalates and the debate becomes more urgent than ever
Quando a IA generativa tomou os holofotes não se falava de outra coisa. Ainda que a maior parte do conteúdo midiático sobre inteligência artificial tenha se focado no sentido positivo da tecnologia e a preocupação em relação ao seu uso ético nos negócios. Entretanto, é preciso dar atenção aos usos negativos da utilização dessa ferramenta […]
What do people think about AI in journalism?
Pesquisa que acaba de ser lançada pelo Reuters Institute revela traços interessantes sobre o uso da IA Generativa, a percepção de seu impacto na sociedade e a sua relação com o jornalismo em seis países _ Argentina, Dinamarca, Estados Unidos, França, Japão e Reino Unido. Ainda que o Brasil não conste desse levantamento, vale a […]