Transparency becomes a differentiator and consolidates ESG as a criterion for brand trust
The exclusive “Conversations That Build Reputation” survey by Textual Comunicação, developed in partnership with BALT Pesquisa e Consultoria, reveals that 77% of people believe brands that explain how they plan to reduce their environmental impact are more trustworthy. In a landscape marked by false information, declining public trust, and misinformation — identified as one of […]
How to consolidate your reputation in times of uncertainty
We live in a state of everyday disorientation. It is not just information overload — it is the erosion of our most basic certainties: what is real, what is reliable, what is true. In this environment of constant uncertainty, a set of values that should have always been fundamental has returned to the center of […]
With three awards in three years, DiversaCom focuses on ESG
Founded in 2023 with the mission of partnering with brands on their diversity and inclusion strategies, developing reputation-building initiatives focused on reducing inequalities, DiversaCom is expanding its scope of services to encompass all dimensions of ESG. “DiversaCom’s purpose is to foster genuine connections between organizations and society, driving meaningful transformation,” says founding partner Carina Almeida. […]
COP30: When the world meets in the Amazon
You never forget your first COP. Especially when it takes place in your own country. A country that reflects so many of the climate challenges our planet faces. Right in the heart of the Amazon, those who attended COP30 in Belém, Pará, experienced firsthand what global warming really means. It was also a place where […]
An African king and the Olympics in Paris bring awards to DiversaCom
Elaine Silva was taking her first walk through Paris with one destination in mind: the Eiffel Tower. As she made her way along Avenue Georges Pompidou, walking briskly, she caught sight of the French capital’s most famous landmark, and her eyes filled with tears. It was a mixture of wonder and a profound sense of […]
Krenak and Gleiser: knowledge united in the fight against climate urgency
The title of the session — “Spirit and Matter” — was already promising. So was its description: “An unprecedented dialogue between different forms of knowledge, a rare intellectual and spiritual experience.” That was how the conversation between Ailton Krenak and Marcelo Gleiser was introduced on the final day of Rio Innovation Week, a major event […]
Six months to COP30: is your brand ready?
In November, Belém, in the state of Pará, will host the 30th United Nations Climate Change Conference, COP30. For the first time, the Amazon region will welcome global leaders, decision-makers, businesses, scientists, and civil society organizations to discuss the future of the climate in Brazil and around the world. This historic moment presents an opportunity […]
In communication, every crisis is ESG
Durante o 2° Fórum Abracom de Comunicação, um dos temas discutidos foi “A Comunicação na Estratégia de ESG”, mediado pelo sócio-diretor da DiversaCom, Marcelo Moreira, com participação de Ricardo Voltolini, fundador e CEO da Ideia Sustentável e Tatiana Maia Lins, consultora e professora em Reputação Corporativa. Diversos insights surgiram durante a conversa, mas um deles […]
Challenges in the fight against Racial Discrimination in a post-Apartheid world
Neste 21 de março se comemora o Dia de Luta Contra a Discriminação Racial. A data foi escolhida pelas Nações Unidas, nos anos 60, em memória a um massacre de negros que aconteceu em pleno regime do Apartheid, em Johanesburgo, na África do Sul. Eles protestavam contra a Lei do Passe, que exigia que todo […]
Mestre das Periferias is an example and inspiration for poor Brazilian youth
O Museu do Amanhã, na Zona Portuária, viveu momentos de inspiração nesta quarta-feira, dia 24. Uma noite onde jovens e adultos de todas as cores, muitos vindos de bairros distantes do Centro do Rio, puderam se orgulhar. Através de exemplos de pessoas que como eles, nasceram em vielas pobres dos mais variados cantos do Brasil, […]