Major sporting events: far beyond the competition
Ten years ago, on August 5, I was at Maracanã Stadium for the Opening Ceremony of the Rio 2016 Olympic Games. But I wasn’t there just as a spectator. I was leading a 35-person team from Textual, responsible for the communications of six clients directly involved in the Games. It all started with the Organising […]
Why do we kill boldness?
How often do we ignore our intuition — or hold back from doing something genuine and aligned with our truest selves — simply because we are afraid of getting it wrong or being misunderstood? When in doubt, we tend to play it safe. This photograph bears the unmistakable signature of legendary photojournalist Evandro Teixeira. Regarded […]
Internal Communication and Reputation: value generated by authentic conversations
It has never been easier to speak than it is today. And, paradoxically, it has never been harder to be heard. In an environment where everyone is competing for attention, what truly makes a message relevant, strengthens reputation, and creates impact? The answer has less to do with volume and more to do with the […]
What sets us apart from AI?
For those who haven’t seen this photograph before, here’s the first thing you should know: it has not been altered by AI. But I decided to share it here to talk about AI, because I believe it perfectly illustrates everything I’ve been hearing about how we need to navigate its impact on our work and […]
Suddenly, 30!
Fate has a way of bringing coincidences together. It’s no coincidence that Textual’s founding month is also when Corporate Communications Day is celebrated. And this year, October feels even more special as we celebrate our 30th anniversary. It’s a time to celebrate our journey, but also to reflect on who we are and the future […]
Journalism in Transformation: Digital Natives and New Paths of Information
Against a backdrop of profound technological transformation and changing news consumption habits, the Digital Natives event, organized by J&Cia in July, brought together representatives from Metrópoles, UOL, and Poder360 to discuss the challenges and opportunities facing digital journalism in an era of fragmented, hyperconnected audiences that are often overwhelmed by content. One of the most […]
SXSW: Cheers to people in the innovation debate!
For the past seven years, I’ve been following SXSW, whether in Austin, Texas, or online, and I love the festival’s purpose of bringing together content on innovation, technology, and human behavior. It’s fascinating to reflect on how the central themes running through the festival’s vast lineup of talks have evolved year after year. In 2019, […]
Paris 2024: A new podium for diversity
A perfeita combinação da tradição com o novo, foi o que vi nos Jogos Olímpicos de Paris. E parece ser a mensagem que a França deixa ao mundo. A começar, para o mundo olímpico. A cerimônia de abertura já deu o tom para o que viria depois, ocupando o rio e as ruas, celebrando a […]
Paris 2024: a new chapter in Olympic Games communication
Há 20 anos, quando o atleta grego Nikolaos Kaklamanakis acendeu a pira dos Jogos Olímpicos de Atenas, o mundo pode acompanhar o início do megaevento esportivo pelo meio de comunicação protagonista da época, a televisão. A internet, claro, já fazia parte do cardápio de comunicação dos Jogos, mas sem a força e as múltiplas vertentes […]
LGBTQIAP+ Pride Month: The power of allies and the decision of brands not to support the cause
Aí vai uma declaração forte: acho que toda criança LGBTQIAP+ teria desistido de viver se não fosse por aliados que encontrou na sua jornada. Eu, por exemplo, cresci achando que tinha algo de errado comigo. Só comecei a pensar diferente porque ouvi de algumas pessoas que estava tudo bem. É colossal o poder que têm […]