Integrity and sustainability reporting are the topics of the DiversaCom webinar
Transparency in information, with a direct impact on brand reputation: this was the focus of the first webinar in the “ESG ao Alcance” series, hosted this Friday morning (12) by DiversaCom, Textual Comunicação’s social impact and sustainability agency. Best practices in sustainability reporting and integrity programs were discussed by the invited experts in a conversation […]
Transparency becomes a differentiator and consolidates ESG as a criterion for brand trust
The exclusive “Conversations That Build Reputation” survey by Textual Comunicação, developed in partnership with BALT Pesquisa e Consultoria, reveals that 77% of people believe brands that explain how they plan to reduce their environmental impact are more trustworthy. In a landscape marked by false information, declining public trust, and misinformation — identified as one of […]
With three awards in three years, DiversaCom focuses on ESG
Founded in 2023 with the mission of partnering with brands on their diversity and inclusion strategies, developing reputation-building initiatives focused on reducing inequalities, DiversaCom is expanding its scope of services to encompass all dimensions of ESG. “DiversaCom’s purpose is to foster genuine connections between organizations and society, driving meaningful transformation,” says founding partner Carina Almeida. […]
COP30: When the world meets in the Amazon
You never forget your first COP. Especially when it takes place in your own country. A country that reflects so many of the climate challenges our planet faces. Right in the heart of the Amazon, those who attended COP30 in Belém, Pará, experienced firsthand what global warming really means. It was also a place where […]
Krenak and Gleiser: knowledge united in the fight against climate urgency
The title of the session — “Spirit and Matter” — was already promising. So was its description: “An unprecedented dialogue between different forms of knowledge, a rare intellectual and spiritual experience.” That was how the conversation between Ailton Krenak and Marcelo Gleiser was introduced on the final day of Rio Innovation Week, a major event […]
Tech in healthcare, climate and PR – our post-SXSW insights
Desde o dia 08 de março, meus dias têm sido inundados de informações e insights sobre o maior festival de inovação do mundo, o SXSW, que acontece todos os anos nos Estados Unidos. Apesar de não estar presencialmente por lá “keeping Austin weird”, tenho a oportunidade de acompanhar grande parte do conteúdo de modo online […]
Diversity and Inclusion: Highlights and Challenges at Rio Innovation Week 2023
A região do Boulevard Olímpico, na Zona Portuária do Rio, viveu uma semana agitada neste começo de outubro com a realização da Rio Innovation Week, que chegou à sua terceira edição. Durante quatro dias, dezenas de milhares de pessoas circularam entre os antigos armazéns de carga do Píer Mauá, um lugar que graças aos jogos […]
What is ESG and what is its role in the post-purpose era?
Existe um antes e depois da pandemia no que diz respeito ao papel e investimento das empresas no Brasil – principalmente as privadas – sobre responsabilidade social, sustentabilidade, diversidade, equidade & inclusão e governança. Ouvia-se falar em áreas e departamentos de RSC (responsabilidade social corporativa) e sustentabilidade dentro das companhias, mas pouco via-se sobre um […]