Internal Communication and Reputation: value generated by authentic conversations
It has never been easier to speak than it is today. And, paradoxically, it has never been harder to be heard. In an environment where everyone is competing for attention, what truly makes a message relevant, strengthens reputation, and creates impact? The answer has less to do with volume and more to do with the […]
LGBT+ Pride Month: Since when did diversity become a brand risk?
Every year, it was the same: March or June would come around, and brands would switch into campaign mode. Colorful profile pictures, manifestos, public statements. For a long time, this playbook functioned almost like a protocol of contemporary marketing — a combination of symbolic alignment, reputation building, and consumer engagement. In 2025, however, many people […]
Integrity and sustainability reporting are the topics of the DiversaCom webinar
Transparency in information, with a direct impact on brand reputation: this was the focus of the first webinar in the “ESG ao Alcance” series, hosted this Friday morning (12) by DiversaCom, Textual Comunicação’s social impact and sustainability agency. Best practices in sustainability reporting and integrity programs were discussed by the invited experts in a conversation […]
How to consolidate your reputation in times of uncertainty
We live in a state of everyday disorientation. It is not just information overload — it is the erosion of our most basic certainties: what is real, what is reliable, what is true. In this environment of constant uncertainty, a set of values that should have always been fundamental has returned to the center of […]
After so much crisis, where is influence headed?
The past few months have been marked by serious crises involving influencers. Content creators under scrutiny by Brazil’s parliamentary inquiry into online betting, the Felca case exposing crimes committed by content creators against minors, and, more recently, the Brazilian Federal Police investigating influencers’ alleged involvement in a campaign targeting the Central Bank. Amid all this, […]
TikTok Shop and reputation: e-commerce that goes far beyond sales
In mid-May this year, TikTok announced an exciting new feature for its platform in Brazil, promising to take brands’ sales potential to a whole new level: TikTok Shop, a native e-commerce solution that enables direct purchases, with creators and videos opening up new touchpoints between brands and consumers. And this new feature certainly didn’t arrive […]
Krenak and Gleiser: knowledge united in the fight against climate urgency
The title of the session — “Spirit and Matter” — was already promising. So was its description: “An unprecedented dialogue between different forms of knowledge, a rare intellectual and spiritual experience.” That was how the conversation between Ailton Krenak and Marcelo Gleiser was introduced on the final day of Rio Innovation Week, a major event […]
Is your brand prepared to face misinformation?
There’s no escaping the avalanche of fake news, deepfakes, and scams that advances in artificial intelligence and social media algorithms bring into our lives every day. While these threats currently pose significant risks to individuals, particularly through fraud and the spread of misinformation, brands are becoming increasingly vulnerable to reputation crises fueled by false or […]
Journalism in Transformation: Digital Natives and New Paths of Information
Against a backdrop of profound technological transformation and changing news consumption habits, the Digital Natives event, organized by J&Cia in July, brought together representatives from Metrópoles, UOL, and Poder360 to discuss the challenges and opportunities facing digital journalism in an era of fragmented, hyperconnected audiences that are often overwhelmed by content. One of the most […]
LinkedIn’s reach appears to have declined. What now?
“Where did all that reach go?” If you work with social media, you’ve probably asked yourself this question when looking at the performance of a brand’s LinkedIn post. And you’re not alone! The topic has sparked debates (and questions) across social media, especially in recent months. But what’s fact and what’s speculation in all of […]