Our new product – DATAtelling
PR guiding the use of data science to build evidence-based narratives that strengthen authority and influence Textual Comunicação has just launched DATAtelling, a solution that combines data science and public relations to identify relevant information and arguments capable of informing communication, thought leadership, and advocacy strategies. It is particularly well suited to areas such as […]
Why do we kill boldness?
How often do we ignore our intuition — or hold back from doing something genuine and aligned with our truest selves — simply because we are afraid of getting it wrong or being misunderstood? When in doubt, we tend to play it safe. This photograph bears the unmistakable signature of legendary photojournalist Evandro Teixeira. Regarded […]
How to consolidate your reputation in times of uncertainty
We live in a state of everyday disorientation. It is not just information overload — it is the erosion of our most basic certainties: what is real, what is reliable, what is true. In this environment of constant uncertainty, a set of values that should have always been fundamental has returned to the center of […]
With three awards in three years, DiversaCom focuses on ESG
Founded in 2023 with the mission of partnering with brands on their diversity and inclusion strategies, developing reputation-building initiatives focused on reducing inequalities, DiversaCom is expanding its scope of services to encompass all dimensions of ESG. “DiversaCom’s purpose is to foster genuine connections between organizations and society, driving meaningful transformation,” says founding partner Carina Almeida. […]
An African king and the Olympics in Paris bring awards to DiversaCom
Elaine Silva was taking her first walk through Paris with one destination in mind: the Eiffel Tower. As she made her way along Avenue Georges Pompidou, walking briskly, she caught sight of the French capital’s most famous landmark, and her eyes filled with tears. It was a mixture of wonder and a profound sense of […]
Paris 2024: a new chapter in Olympic Games communication
Há 20 anos, quando o atleta grego Nikolaos Kaklamanakis acendeu a pira dos Jogos Olímpicos de Atenas, o mundo pode acompanhar o início do megaevento esportivo pelo meio de comunicação protagonista da época, a televisão. A internet, claro, já fazia parte do cardápio de comunicação dos Jogos, mas sem a força e as múltiplas vertentes […]
Understand how news consumption is in Brazil and around the world
O Digital News Report 2024, pesquisa anual do Reuters Institute, traz dados e constatações importantes sobre o consumo de notícias em 47 países, incluindo o Brasil. Nosso time leu o estudo e compartilha, nesse link abaixo, um resumo de informações relevantes e uma análise do impacto desse cenário na comunicação das empresas. Clique aqui e […]
Tech in healthcare, climate and PR – our post-SXSW insights
Desde o dia 08 de março, meus dias têm sido inundados de informações e insights sobre o maior festival de inovação do mundo, o SXSW, que acontece todos os anos nos Estados Unidos. Apesar de não estar presencialmente por lá “keeping Austin weird”, tenho a oportunidade de acompanhar grande parte do conteúdo de modo online […]
Crisis management and climate urgency: “we’ve always done it this way” no longer works
Acompanhamos no final de 2023 duas grandes crises, aqui no Brasil, que tiveram a urgência climática como pano de fundo: a morte da jovem Ana Clara Benevides no show da Taylor Swift, no Rio, num dia em que a sensação térmica beirou os 60 graus. E a falta de luz em São Paulo, que impactou […]
People at the center of strategy: the main communication trend for 2024
No último ano, a The New Yorker decretou que “a internet não é mais divertida”. Um ensaio, escrito por Kyle Chayka, lamentava o estado atual da nossa vida on-line, criticava as mudanças implementadas por Elon Musk no falecido Twitter e a dificuldade de se encontrar nos primeiros resultados do Google conteúdos feitos pensando mais em […]